Take advantage of low-interest rates to source funds for expansion
Increased use of social media
Increase marketing efforts
Utilize low cost to provide incentives to employees and reduce turnover
Low-interest rates
Innovate eco-friendly products and sell at low prices
Utilize low interest to purchase property and reduce rent expenditure
Emergence of eco-friendly products and government subsidies
Threats
ST strategies
WT strategies
New entrants
Use social media to distribute products and fight new entrants
Invest in intellectual property
High fuel prices
Invest in cheaper fuel innovation with skilled workforce
Invest more in Research and Development for competitive edge
Increased intra-industrial competition
Improve working conditions to reduce employee turnover
Improve working conditions to minimize intra-industrial competition
Devalued exchange rate
TOWS Matrix Analysis
Internal Strengths
MHA FPX 5010 Assessment 2 From the tow analysis, Cigna has a very effective working group, which is obtained through regular training in the needs of the emerging patient. This workforce helps with efficiency service and product quality. Ensures the quality and flexibility of the same product in automation production. The company’s favorable financial state enables future expansion. The presence of social media on platforms such as Facebook, Twitter and Instagram improves customer engagement (Guires, 2020).
Strength and opportunity strategies
Cigna can benefit from your strength to use its financial stability to detect and expand new market segments. The strong media look can run online sales, and it can invest in environmentally friendly products with its stable economic position (Guimaraes, 2020).
